JUBEL | RING
Together with JUBEL | RING, a dealer in expertly restored rings and jewellery from Hanau am Main, we developed a look n’ feel film (a form of corporate film) that gives viewers and potential customers an impression of the store while showing, on a purely visual level, how the rings are restored to a high standard and finally make their way to the customer.
The Film
The Challenge
The challenge in this project was twofold: the time available (a maximum of one shooting day) and the requirement that no spoken content be used, since the film is also played without sound. The maximum length was one minute. The client wanted to be able to use the final result as flexibly as possible — web, social media, trade fairs, shop windows and more.
Our Solution
Together with the client we settled on a »high-key look« that mirrors the visual standards the client sets for its own presentation. On the level of the visual concept, we drew a clear distinction between the design of the client’s own premises and the workshop where the pieces are restored. That reflects both the aesthetic standards the client holds in its own space and the craft of the goldsmith’s trade.
The Result
The look n’ feel film for JUBEL | RING therefore delivers on the brief: to present the brand to its target audience elegantly, creatively and concisely. The advantage of this format is that it works on media without sound (shop windows, for example) just as well as on every other channel. On top of that, a number of photographs were taken on set that JUBEL | RING continues to use.
Gallery
Services
- Full-service corporate film production
- New photography for digital media
- Edited stills taken from the film
Director
Maximilian Priess
Director
Yannick Bresan
Camera & Color grading
Ole Achenbach
Music
Yannick Bresan
Photography
Ben Engers
Behind the Scenes
Sometimes you just have to take it with humour.
