LOKAL. Bruchköbel

Year: 2025
Client: plan-d consulting
Location: Bruchköbel
Type: Corporate design

For the new hybrid town shop in Bruchköbel — the LOKAL. — we jointly developed an individual, all-round corporate identity that reaches from communicating the concept itself all the way to a wide range of media products. In the run-up to the opening (and for quite a while afterwards) we created a set of templates and media productions that the team can work with for both the interior design and its outward communication. As their media partner, we additionally supply the expertise and the complementary media products that go beyond what is possible in-house. The project and many of its individual parts came about together with Citymanagement Bruchköbel, and we would like to thank them for the outstanding collaboration.

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The Reels

The Challenge

Time was the decisive factor here. Within 5 weeks, a complete corporate design including media products had to be put on its feet — one that reaches the community and (crucial in the early phase of a shop concept like this) builds identification. Beyond winning over customers, the central task is to implement the concept and to anchor it in communication. To set the media side up for the long run, the additional challenge was to create structures that can be covered in-house to the greatest extent possible.

Our Solution

Together we settled on a communication strategy whose wording and style is also meant to get young people excited about the LOKAL. as »Bruchköbel’s living room« — something that goes far beyond pure gastronomy. For that, we developed a clean and modern corporate design with a focus on style and sustainability. We also put the emphasis on social media, both in communication and in media production. Authenticity and humour are our keywords here. And for every medium the same rule applies: young, modern and stylish. As you can see, that motto runs through all of them.

The Result

A corporate design and media asset that the team on site and the target audience can identify with. What pleases us particularly is how well it has been received by the younger audience (16 to 25) through social media. All media — from the website to the social channels — were built with maximum focus on recyclability and efficient operation (after a short training session, the team on site can look after the website without any trouble), which protected the budget and — crucially for us — keeps the content authentic.